Sustainability
Our strategic partnership with Bloomberg Media Studios for The Re:Generation Destination has won Bronze for Best Sustainability Campaign at the Athar Awards.
This world-class video series uses powerful storytelling to showcase how regenerative tourism comes to life.
The collaboration has successfully put Saudi's Red Sea on the global tourism map, sparking worldwide conversations about tourism's potential to become a force for good.
Red Sea Global (RSG) is a vertically integrated real estate developer with a diverse portfolio across tourism, residential, experiences, infrastructure, transport, healthcare, and services. This includes the luxury regenerative tourism destinations The Red Sea, which began welcoming guests in 2023, and AMAALA, which welcomed its first guests in 2026.
A third destination, Thuwal Private Retreat, opened in 2024. RSG was also entrusted with refurbishment works at Al Wajh International Airport, focused on upgrading the existing terminal and infrastructure and building a new international terminal. The airport officially reopened in May 2026.
RSG is a PIF company and a cornerstone of Saudi Arabia's ambition to diversify its economy. Across its growing portfolio of destinations, subsidiaries, and businesses, RSG seeks to lead the world towards a more sustainable future, showing how responsible development can uplift communities, drive economies, and enhance the environment.
To learn more about Red Sea Global, please get in touch.
